Newsletters: Crowe Horwath International announces global rebrandDate: May, 2018
May 14, 2018: Crowe BGK LLP is celebrating the announcement made by Crowe Horwath International, the eighth largest global accounting network, that the network will rebrand. Crowe BGK has been a member of the Crowe network since 2013.
Crowe Horwath International will rename to Crowe Global and over 220 member firms globally will adopt the name Crowe, reflecting the increasingly integrated and seamless nature of the network as well as its shared values and core purpose. While our firm will remain named Crowe BGK, we are enthusiastic about elevating the Crowe profile throughout our region.
The move will assist in promoting the network’s shared knowledge and global resources in response to changing client needs, driven by digitalization and the borderless world of modern business. The change of brand happens shortly after another significant development for the network, the appointment of a new Global CEO, David Mellor, who took over leadership as of 1 April, 2018.
Under the new brand and leadership, Crowe Global reaffirms its determination to drive forward the profession and increase discussion of audit, tax, risk and consultancy issues at board level globally.
Brian Kreisman, Crowe BGK Managing Partner, comments:
“It is with pride we call ourselves Crowe BGK and we will continue to build the Crowe brand awareness in Montreal, Ottawa – our nation’s capital, and Eastern Canada. The rebrand further strengthens our network and paves the way to be even more recognized locally and internationally.”
David Mellor, Chief Executive Officer of Crowe Horwath International, comments:
“We distinguish ourselves by bringing smart decisions that deliver lasting value to clients, talent, and the communities where we live and work. The rebrand provides the perfect platform for our trusted professionals to continue to share knowledge and resources which are of great benefit to the boardroom and in the countries and markets that we service.”
In line with the rebrand, the Crowe firms will launch a new look website, as well as a handle for social media site Twitter @CroweGlobal.
About Crowe BGK LLP
Founded in 1950, Crowe BGK LLP is a leading accounting and advisory services firm in Canada. Crowe BGK uses its deep industry expertise to assist clients in achieving their goals through audit, tax and advisory services. Crowe BGK professionals provide individuals and private company clients with thought leadership in a focused group of industry and service sectors, including Real Estate & Construction, Wholesales & Distribution, Manufacturing, Retail, Gaming & Multimedia, Franchisees / Franchisors Services, Healthcare, Transportation, Technology and Financial Services. With offices in Montreal and Ottawa and more than 130 professionals and staff, Crowe BGK is well-positioned to deliver impeccable service and value to clients throughout Québec and the greater Ottawa area.
About Crowe Global
Ranked eighth largest accounting network in the world, Crowe Global has over 220 independent accounting and advisory firms in 130 countries. For almost 100 years, Crowe Global has made smart decisions for multinational clients working across borders. Our leaders work with governments, regulatory bodies and industry groups to shape the future of the profession worldwide. Their exceptional knowledge of business, local laws and customs provide lasting value to clients undertaking international projects.
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